As a manufacturer's
representative or distributor, you use
manufacturers' catalog pages and other
printed material to support your sales
effort. To provide instant service to
your customers, these documents are typically
posted on websites as PDF, MS Word, web
pages, or files of other types. Your
customers then link to the documents
and download them to their computer.
Providing these documents
on your website is a valuable service
to your customers, but it is also time
consuming to keep current. Two problems
can happen when information becomes
obsolete--both create a poor company
image which can affect sales.
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1.
Obsolete Information — If you
copy manufacturer's documents such
as PDF catalog files and brochures
to your web server to display on
your website, your information may
well be out-of-date, sometimes in
a matter of weeks. A
recent Cattail Survey of resellers'
websites indicates that, on average,
electronic catalogs and brochures
posted to websites are over 2 generations
old!
2.
Broken Links — Your website
may link directly to the electronic
files found on manufacturers' website.
This eliminates Problem #1 above.
However, if a manufacturer's webmaster
changes the filenames or location
of the files you have linked to from
your website, your customers will
get those frustrating "404 File
Not Found" errors, indicating
a broken link. Our
research indicates that manufacturers
change the filenames of files on
their servers regularly as they update
information.
In both cases above,
annoyed customers are left with the
impression that your company isn't
paying attention to its own website,
and aren't aware that problems exist.
Ouch!
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Cattail
has the solution! — Cattail DLMS
Cattail DLMS can solve
both problems and provide you with
an economical way to create or maintain
a product line section on your website--one
that is automatically updated with
the latest information.
The Cattail DLMS maintains
a large database of links to manufacturers'
electronic documents in a central database.
Each link in the database is tested
daily. If a link is broken, it is reported
to Cattail staff via email. We then
locate the correct file (catalog page,
brochure, etc.) and update the database,
which in turn fixes your broken link..
Key features of DLMS:
- Saves you money
- Saves you time
- Creates a professional corporate
image
- Monitored and maintained by Cattail,
requiring no input by your webmaster.
- Links are checked daily
- Documents are stored on a central
server to avoid document obsolescence
on your server.
Visit our Pricing
Page to learn about the subscription
fee and implementation packages designed
for your particular needs.
If you are a webmaster, visit
our DLMS page for webmasters to
obtain technical information.
We believe this service
adds great value to your website and
will help sell your products. Contact
us for more information about Cattail
DLMS.
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Example
websites utilizing DLMS:

Advanced Filtration Systems TX

Air Filter Solutions CO
| Don't have
a products section on your website?
Does it need an redesign? Visit
our pricing
page or contact Cattail for
a free quote to add a comprehensive
products section to your site. |
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